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Module 1: Pharmaceutical Sales and Marketing
Pharma Marketing Summary Part 1
What is Marketing Part 2
Difference Between Pharma and General Marketing Part 3
Scope of Marketing Part 4
Marketing and Selling Part 5
Marketing Enviroment Part 6
Microenvironment Part 7
Public Part 8
Industry and Competitive Part 9
Factor Shape Competition in an Industry Part 10
Pharmaceutical Market Research Part 11
Basics of Pharma Industry Part 12
Market Research Types Part 13
Doctor & Patient Behavior Analysis Part 14
Module 2: Pharmaceutical Sales and Marketing
Consumer Part 1
Maslow Theory of Motivation Part 2
Consumer Ability Part 3
Perception Part 4
Consumer Decision Making Part 5
Factors Influencing Purchase Decision Part 6
Industrial Buying Behaviour Part 7
Industrial Market & Buyer Part 8
Type of Purchases or Buying Situations Part 9
Models of Organisational Buying Behaviour Part 10
The Sheath Modal Part 11
Goal, Learning Objective and Marketing Research Part 12
Module 3: Pharmaceutical Sales and Marketing
Pharmaceutical Marketing Part 1
Qualitative and Quantitative Market Research Part 2
Size and Composition of Pharmaceutical Market Part 3
Pharmaceutical Market in India Part 4
Classification of Pharmaceutical Industry Part 5
Pharmaceutical Industry Part 6
Growth of Pharmaceutical Industry Part 7
Module 4: Pharmaceutical Sales and Marketing
Segmentation and targeting Part 1
Benefits of Segmentation Part 2
Segmentation and Aggregation Part 3
Market Segmentation Criteria Part 4
Targeting Part 5
Positioning Part 6
Motivation and Prescribing Habits of Physician Part 7
Prescribing Behavioral Studies Part 8
Patient Compliance and Motivation Part 9
Consumer Motivation Part 10
Consumer Dicision Making in Healtn Matter Part 11
Medical Representation Part 12
Promotion and Price. Part 13
Market Analysis, Market and Marketing Research Part 14
Pharma sales & Marketing Quiz Assesment