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Module 1: Pharmaceutical Sales and Marketing
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Pharma Marketing Summary Part 1
7:00
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Preview
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What is Marketing Part 2
3:00
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Difference Between Pharma and General Marketing Part 3
2:00
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Scope of Marketing Part 4
4:00
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Marketing and Selling Part 5
7:00
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Marketing Enviroment Part 6
4:00
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Microenvironment Part 7
1:00
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Public Part 8
1:00
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Industry and Competitive Part 9
6:00
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Factor Shape Competition in an Industry Part 10
8:00
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Pharmaceutical Market Research Part 11
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Basics of Pharma Industry Part 12
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Market Research Types Part 13
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Doctor & Patient Behavior Analysis Part 14
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Module 2: Pharmaceutical Sales and Marketing
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Consumer Part 1
9:00
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Maslow Theory of Motivation Part 2
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Consumer Ability Part 3
1:00
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Perception Part 4
1:00
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Consumer Decision Making Part 5
4:00
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Factors Influencing Purchase Decision Part 6
4:00
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Industrial Buying Behaviour Part 7
3:00
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Industrial Market & Buyer Part 8
11:00
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Type of Purchases or Buying Situations Part 9
2:00
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Models of Organisational Buying Behaviour Part 10
4:00
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The Sheath Modal Part 11
3:00
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Goal, Learning Objective and Marketing Research Part 12
4:00
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Module 3: Pharmaceutical Sales and Marketing
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Pharmaceutical Marketing Part 1
5:00
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Qualitative and Quantitative Market Research Part 2
20:00
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Size and Composition of Pharmaceutical Market Part 3
4:00
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Pharmaceutical Market in India Part 4
6:00
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Classification of Pharmaceutical Industry Part 5
2:00
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Pharmaceutical Industry Part 6
2:00
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Growth of Pharmaceutical Industry Part 7
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Module 4: Pharmaceutical Sales and Marketing
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Segmentation and targeting Part 1
3:00
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Benefits of Segmentation Part 2
2:00
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Segmentation and Aggregation Part 3
1:00
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Market Segmentation Criteria Part 4
10:00
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Targeting Part 5
3:00
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Positioning Part 6
4:00
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Motivation and Prescribing Habits of Physician Part 7
8:00
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Prescribing Behavioral Studies Part 8
2:00
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Patient Compliance and Motivation Part 9
2:00
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Consumer Motivation Part 10
1:00
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Consumer Dicision Making in Healtn Matter Part 11
2:00
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Medical Representation Part 12
4:00
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Promotion and Price. Part 13
3:00
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Market Analysis, Market and Marketing Research Part 14
4:00
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Pharma sales & Marketing Quiz Assesment
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