Pharmaceutical Production Management

Free Class with Certified Certification

Pharmaceutical Production Management

Pharma Product Management is a multi-disciplinary activity that involves market research, product understanding, marketing strategy, promotional plan, communication, design, training, strategy implementation, and sales analysis.
Pharmaceutical marketing is different from consumer marketing because the end-user is not the decision-maker and therefore the decision maker i.e. the Physician is a key customer and not the patient. Therefore in the pharmaceutical industry, the sales field force and their communication is the most important element in product promotion.
 

Since most of the new pharmaceutical products have technical/scientific features as their USPs, promotion to a Physician requires well crafted and scientifically correct communication. Product management team in a Pharma company is a link between the medical affairs department and sales teams and helps the team to understand the product concept and communication. Therefore Pharma Product Management in big pharmaceutical organizations is a highly organized activity and hires Product Managers, who are technically qualified and scientifically sound.
 

In the rising era of highly technical and regulated business, pharma industry has witnessed tremendous growth and a revolutionary boom. New vistas of opportunities and challenges are confronting the industry where Product Management is a key functional area in the marketing department. It is a multi star profession with a crucial role in achieving successful commercialization operations of an organization by the means of nurturing a brand and vying for its consolidation. With this the current trend is towards recruiting candidates having a blend of scientific and management skills.

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